Ever scroll through your social media feed and see a couple doing something absolutely wild, cute, or downright weird, with the caption “this could be us meme freaky“ or “this could be us but you playing”? You’re not alone. This internet phenomenon has been making people laugh, cringe, and dream about their relationship goals since 2014, and it’s still going strong in 2026.
The “This Could Be Us” meme started as a simple way to show off couple goals, but it quickly evolved into something much bigger. From innocent romantic photos to freaky variations that push boundaries, this meme has become one of the most versatile formats on the internet. Whether you’re looking to flirt with your crush, make your friends laugh, or just understand what everyone’s talking about, this guide covers everything you need to know about this viral trend.
What Does “This Could Be Us” Meme Mean?
The “This Could Be Us” meme is a popular internet catchphrase used to highlight relationship goals or dream scenarios between two people. It’s typically paired with photos of couples (real or fictional) doing something together, whether romantic, funny, awkward, or yes—even freaky.
The full phrase is often “This could be us but you playing” or “This could be us but you playin’.” Here’s what it means:
- “This could be us” = This could be our relationship
- “But you playing” = But you’re not taking me seriously / you’re messing around / you’re not committing
The Basic Concept
At its core, this relationship meme expresses longing or desire for a specific type of connection. It’s a playful way of saying “I wish we had this kind of relationship” while simultaneously blaming the other person for why you don’t.
Key characteristics:
- Expression of relationship desires – Shows what kind of connection someone wants
- Can be romantic or platonic – Works for couples, friends, or even pets
- Often used ironically – Many posts feature awkward or ridiculous couples
- Humor through blame-shifting – The “but you playing” part adds comedy
- Highly shareable format – Easy to create and understand
Sincere vs. Ironic Use
The “This Could Be Us” meme works in two completely different ways:
Sincere Use: People share genuinely cute or aspirational couple photos showing the kind of relationship they want. Think sunset beach walks, coordinated outfits, or sweet gestures.
Ironic Use: This is where the meme culture shines. People post the most awkward, bizarre, or ridiculous couple photos they can find, making the joke that this terrible relationship could be theirs if only the other person would commit.
The Origin Story: How “This Could Be Us” Started
Understanding where this viral meme came from helps explain why it’s lasted over a decade. Let’s break down the complete timeline.
The Early Days (Late 2013)
The phrase “this could be us” started appearing on Facebook and Twitter in late 2013. At first, it was just a caption people used on couple photos without much structure or viral recognition.
The phrase likely drew inspiration from rapper Manio’s 2012 song “This Could Be Us,” which featured the chorus repeating the phrase throughout. While the song wasn’t a massive hit, it planted the seed for what would become a viral internet trend.
The Viral Explosion (January 2014)
Everything changed on January 18, 2014, when Twitter user @blackgalaxshe posted what’s considered the first major viral use of the hashtag #ThisCouldBeUsButYouPlayin. The post gained massive traction almost immediately.
Within weeks, the meme format exploded across social media:
- January 25, 2014 – Facebook page “This Could Be Us But You Playing” created
- January 26, 2014 – Dedicated Twitter account @ButWhyYouPlayin launched
- February 2014 – Over 1.9 million mentions of the hashtag on Twitter
- February 6, 2014 – Daily Dot publishes article declaring it “the greatest hashtag”
Becoming Internet Culture (2014-2015)
By March 2014, the meme had become so mainstream that Urban Dictionary user FimogenFeels added an official definition:
“A joke, often in meme form, that has a picture of an unattractive or ghetto couple (or a couple doing weird things) that says, ‘this could be us but you playin’.'”
The dating meme spread to:
- Tumblr (with artistic variations)
- Instagram (with photo-focused content)
- Reddit (with discussion threads)
- Pinterest (with collection boards)
The Music Connection (2014-2015)
In June 2014, something incredible happened: Prince announced he was inspired by a “This Could Be Us” meme featuring himself and Apollonia Kotero from the 1984 film Purple Rain. He created a song titled “This Could Be Us” (sometimes styled as “This Could B Us”) for his album.
Then in May 2015, rap duo Rae Sremmurd released their track “This Could Be Us” directly named after the meme. The music video gained over 39 million views on YouTube, cementing the phrase in pop culture.
Lyrics from Rae Sremmurd’s version:
“This could be us, but you’re playing
This could be us, but you’re playing
I’m high, I hope I don’t sound crazy
This could be us but you playing”
Evolution and Revival (2016-2026)
The meme never really died, but it saw several revivals:
- 2020 – Power Rangers variation goes viral with “wrong number” text format
- 2021-2022 – TikTok brings new life with video versions
- 2023-2024 – Instagram Reels feature modernized takes
- 2025-2026 – Still trending across all platforms with fresh variations
What Makes the “Freaky” Version Different?
Here’s where things get spicy. The “freaky” variation of the “This Could Be Us” meme takes the concept into more adult territory, and it’s been part of the trend since the very beginning.
Understanding “Freaky” in Meme Context
When people search for “this could be us meme freaky,” they’re usually looking for:
- More sexually suggestive content
- Intimate or romantic moments between couples
- Flirtatious rather than funny posts
- Adult humor that pushes boundaries (but stays appropriate)
- Content meant for private sharing or adult audiences
How It Started
Back in February 2014, when the Daily Dot first covered the viral trend, they specifically noted that NSFW (Not Safe For Work) photos were accompanying the hashtag. This wasn’t a later development—the freaky version existed from day one.
Why it emerged:
- People wanted to use the meme format for flirtation
- Couples shared more intimate relationship goals
- The phrase worked perfectly for suggestive content
- Social media allowed private sharing of adult content
The Difference Between Regular and Freaky Versions
| Aspect | Regular Version | Freaky Version |
|---|---|---|
| Intent | Humor or genuine admiration | Flirtation or sexual attraction |
| Content | Funny, cute, or aspirational | Intimate, suggestive, or provocative |
| Audience | General public, all ages | Adults, often shared privately |
| Platform | All social media | Instagram, Twitter, private messages |
| Tone | Light-hearted or ironic | Seductive or passionate |
| Examples | Cartoon couples, animal pairs | Couples in intimate poses or situations |
Where You’ll Find Freaky Versions
The freaky “This Could Be Us” memes appear most commonly on:
- Instagram – Private stories and close friends lists
- Twitter/X – Adult-oriented accounts
- Reddit – Relationship and adult humor subreddits
- TikTok – Age-restricted content sections
- Direct messages – Shared privately between romantic partners
Keeping It Tasteful
When creating or sharing freaky variations, most people follow these unspoken rules:
- Suggestive but not explicit
- Implies intimacy without showing it
- Uses clever angles or cropping
- Focuses on connection rather than explicit content
- Respects platform community guidelines
Important note: The freaky version walks the line between flirty and inappropriate. The most successful posts suggest rather than show, leaving room for imagination while staying within social media rules.
From Memes to Music: Celebrity Connections
One of the most fascinating aspects of the “This Could Be Us” meme is how it transcended internet culture and inspired actual music. This is rare in meme history and shows the cultural impact of this trend.
Rae Sremmurd’s “This Could Be Us”
In May 2015, hip-hop duo Rae Sremmurd (brothers Slim Jxmmi and Swae Lee) released a track directly named after the viral meme.
Song Details:
- Release Date: May 12, 2015
- Album: SremmLife
- Music Video Views: Over 39 million on YouTube
- Chart Performance: Peaked at #47 on Billboard Hot 100
The lyrics directly reference the meme format:
“So back to what I was saying (money make the world go ’round)
This could be us, but you’re playing (money make your girl go down)
This could be us, but you’re playing (money make the world go ’round)”
Why it worked:
- Connected with meme-savvy audiences
- Young fans already knew the phrase
- The chorus was instantly memorable
- It tapped into relationship frustration themes
- Perfect for social media sharing
Prince’s Unexpected Tribute
Perhaps the most surprising celebrity connection came from the legendary Prince in 2014.
The Story: A “This Could Be Us” meme featuring Prince and actress Apollonia Kotero on a motorcycle (from the 1984 film Purple Rain) went viral. The meme showed the iconic image with the caption “This could be us but you playin’.”
Prince saw the meme and was reportedly amused and inspired. In June 2014, he announced that one of the tracks on his upcoming album would be titled “This Could Be Us” (sometimes written as “This Could B Us”).
Lyrics from Prince’s version:
“This could be us
But you be playin’
This could be us
But you keep on foolin’ around
You’re the cage to my dove
I’m just saying
Forever and ever in love
Oh baby yeah, this could be us”
Cultural Significance:
- A legendary artist inspired by internet culture
- Showed memes could influence mainstream art
- Bridged generational gaps
- Proved the meme’s lasting impact
Other Musical References
Beyond these two major songs, the phrase has appeared in:
- Freestyle rap verses
- Spoken word poetry
- Cover songs on YouTube
- TikTok original audio tracks
- Remix culture productions
This crossover from meme to music demonstrates how internet trends can shape popular culture in unexpected ways.
Different Types of “This Could Be Us” Memes
The beauty of this meme format is its incredible versatility. Here are all the major variations you’ll encounter across social media.
The Funny/Ironic Version
This is the most common type and where the meme truly shines with humor.
Characteristics:
- Awkward couple photos showing uncomfortable or weird situations
- Mismatched pairs (like a tall person with a very short person)
- Ridiculous scenarios that nobody would actually want
- Ugly couple photos intentionally chosen for comedic effect
- Bizarre activities like eating opposite ends of a hot dog
Why it’s popular: The irony creates the humor. By suggesting that a terrible relationship could be yours “if only” the other person would commit, you’re making fun of both the relationship and your own situation.
Common examples include:
- Couples in matching ugly outfits
- People doing something gross together
- Awkward prom photos from the 1990s
- Couples with terrible haircuts
- People in embarrassing situations
The Romantic/Sincere Version
Not all “This Could Be Us” memes are ironic. Many people use the format genuinely to express relationship goals.
Features:
- Genuine couple goals showing beautiful relationships
- Cute relationship moments like holding hands at sunset
- Aspirational content featuring luxury dates or romantic gestures
- Sweet gestures between partners
- Aesthetic couple photos with good lighting and composition
Where you’ll see it:
- Instagram stories shared with crushes
- Pinterest boards for relationship inspiration
- TikTok videos set to romantic music
- Tumblr posts in relationship tags
- Dating app bio images
Popular sincere themes:
- Beach sunset walks
- Matching couple outfits (done well)
- Adventure travel couples
- Cozy home date nights
- Supportive partner moments
The Freaky/Flirty Version
We covered this earlier, but it deserves its own category breakdown.
What makes it different:
- Intimate moments between couples
- Sexually suggestive poses or situations
- Adult humor that implies rather than shows
- Provocative content within platform guidelines
- Bedroom eyes and seductive vibes
Common themes:
- Couples in bed (non-explicit)
- Passionate kissing
- Suggestive captions
- Intimate embraces
- Bedroom or private setting photos
Usage context: Typically sent directly to a romantic interest rather than posted publicly. It’s a way to flirt or express physical attraction while using a familiar meme format.
The Friendship Version
The meme isn’t just for romantic relationships. Platonic relationship goals are huge too.
Examples:
- Best friend goals showing inseparable friendships
- Squad photos of friend groups
- Ride or die friendship moments
- Childhood friends who stayed close
- Work wife/husband relationships
Why it works: The phrase adapts perfectly to friendship. “This could be us but you won’t even text me back” becomes a funny way to call out flaky friends.
Popular friendship variations:
- Friends eating together
- Travel buddies
- Gaming partners
- Study buddies
- Workout partners
The Random/Absurd Version
This is where internet humor gets truly creative and weird.
Categories:
Animal Couples:
- Dogs cuddling
- Cats grooming each other
- Bird pairs
- Unusual animal friendships
Object Pairings:
- Salt and pepper shakers
- Matching socks
- Peanut butter and jelly
- Phone and charger
Pop Culture Characters:
- Cartoon couples (Shrek and Fiona, Wall-E and Eve)
- Video game characters
- Anime relationships
- Movie duos
Food Combinations:
- Pizza and ranch dressing
- Fries and ketchup
- Milk and cookies
- Bacon and eggs
Why the absurd version works: It takes the meme format to its logical extreme. If you can put “This could be us” on literally anything, why not make it as weird as possible?
The Wrong Number/Mistaken Text Version
In 2020, a new variation emerged that went viral on TikTok and Twitter.
The format:
- Someone texts “this could be us” with an image
- Recipient says “sorry wrong number”
- Original sender replies “wait let’s talk”
Why it’s funny: It turns an embarrassing mistake into an opportunity, suggesting the sender is so committed to the meme that they’ll shoot their shot with a stranger.
Popular examples featured:
- Power Rangers (especially Pink Ranger and Red Ranger)
- Army soldiers
- Anime characters
- Electricians working together
- Any profession or scenario
Why Is “This Could Be Us” Still Trending in 2026?
Most internet memes have a lifespan of a few months, maybe a year if they’re lucky. So why has the “This Could Be Us” meme lasted over 12 years and counting?
The Versatility Factor
The meme format adapts to literally anything:
- Any type of relationship
- Any level of seriousness
- Any platform or medium
- Any cultural context
- Any age group (with appropriate content)
This flexibility means:
- New generations discover and reinvent it
- Different communities create their own versions
- It never feels stale or outdated
- Endless creative possibilities
Universal Relationship Content
Everyone relates to relationship desires:
- Single people longing for connection
- Couples sharing their bond
- Friends celebrating friendship
- People with pet companions
- Anyone wanting deeper connections
The meme taps into fundamental human desires:
- Belonging
- Intimacy
- Partnership
- Being understood
- Shared experiences
Easy to Create and Share
Unlike complicated meme formats, this one is beautifully simple:
- Find any image of two things together
- Add “This could be us” text
- Post or send
No special skills needed:
- No video editing
- No graphic design
- No complex setup
- Just an image and text
This low barrier to entry means anyone can participate in the trend, keeping it accessible and popular.
Platform Evolution
The meme has successfully migrated across every major platform:
| Platform | Peak Era | Format Style |
|---|---|---|
| 2013-2014 | Original posts, page shares | |
| Twitter/X | 2014-2016 | Hashtag trending, viral tweets |
| Tumblr | 2014-2017 | Artistic edits, fanart |
| 2015-2020 | Photo posts, Stories | |
| TikTok | 2020-2026 | Video versions, trends |
| 2014-2026 | Discussion threads, meme subs | |
| 2015-2026 | Collection boards, inspiration |
Each platform reinvents it:
- TikTok added video and sound
- Instagram brought aesthetic improvements
- Twitter kept the conversational humor
- Pinterest turned it into actual relationship goals
TikTok Revival (2020-2026)
TikTok breathed new life into the meme by:
- Adding popular sound clips
- Creating video montages
- Enabling duets and stitches
- Making it trend multiple times
- Introducing it to Gen Z
Popular TikTok variations:
- Couples lip-syncing to songs
- Transition effects showing before/after
- Pet owners with their animals
- Friend group compilations
- Cosplay couple content
Constant Evolution
The meme never stays the same:
2014: Awkward couple photos on Twitter
2015: Music and celebrity involvement
2016-2019: Instagram aesthetic focus
2020: Wrong number text variations
2021-2022: TikTok video evolution
2023-2024: Reels and short-form video
2025-2026: Multi-platform presence, AI-generated versions
New trends keep emerging:
- AI art of fictional couples
- Video game character edits
- Celebrity pairing memes
- Historical figure jokes
- Brand marketing usage
The Power Rangers Connection
In 2020, a mistaken text featuring the Pink Ranger and Red Ranger went viral, creating a whole new sub-genre. This shows how the meme can intersect with other internet culture phenomena and create new life.
Why it resonated:
- Nostalgic for millennials
- New to Gen Z
- Combined two viral formats
- Wholesome and funny
- Highly shareable
Marketing and Brand Usage
Even brands have adopted the format:
- Fast food chains joking about menu pairings
- Streaming services pairing shows
- Retail stores showing product combinations
- Tourism boards featuring destinations
- App companies highlighting features
When brands use it:
- It reaches new audiences
- Stays in mainstream consciousness
- Gets adapted to commercial context
- Creates user engagement
The Nostalgia Element
For people who were online in 2014, this meme is nostalgic:
- Reminds them of early social media days
- Connected to their younger selves
- Part of internet history
- Comfort in familiarity
For newer internet users:
- It’s a classic they’re discovering
- Feels timeless rather than dated
- Still relevant to their experiences
- Easy to understand and use
How to Use “This Could Be Us” Meme
Want to create your own “This Could Be Us” meme? Here’s your complete guide to using this viral format effectively.
Step-by-Step Creation Guide
1. Choose Your Image
Select a photo based on your intent:
- Funny: Find the most awkward or ridiculous couple photo
- Sincere: Use a beautiful, aspirational relationship image
- Freaky: Pick something suggestive but appropriate
- Random: Choose absurd pairings (animals, objects, characters)
Where to find images:
- Google Images (search “couple photos” + your theme)
- Meme generator websites
- Your own photo library
- Stock photo websites
- Social media (with proper credit)
2. Add Your Text
Choose which version of the caption you want:
- “This could be us” – Simple and direct
- “This could be us but you playing” – Classic full version
- “This could be us but you playin'” – Casual spelling
- “This could be us but…” – Set up for punchline
- Custom variation – Make it your own
Text placement options:
- Top of image (classic)
- Bottom of image
- Over the image
- In a text message screenshot
- As image caption
3. Share Strategically
Consider your audience:
Public posting (Instagram, Twitter, TikTok):
- Use ironic or funny versions
- Add relevant hashtags (#ThisCouldBeUs, #RelationshipGoals)
- Tag friends for engagement
- Keep it appropriate for all audiences
Private sharing (DMs, close friends):
- Can be more personal or freaky
- Target specific person
- Use as flirtation tool
- Express genuine desires
4. Choose Your Platform
| Platform | Best For | Tips |
|---|---|---|
| Aesthetic photos, Stories | Use high-quality images, add stickers | |
| TikTok | Video versions, trends | Add popular sounds, use transitions |
| Twitter/X | Funny commentary, viral potential | Keep it short, use hashtags |
| Snapchat | Private sharing, friends | Use filters, keep it temporary |
| Older audiences, nostalgia | Expect comments from relatives | |
| Specific communities | Post in relevant subreddits |
Advanced Techniques
For maximum engagement:
1. Timing matters:
- Post during peak hours (lunch time, evening)
- Align with trends (Valentine’s Day, cuffing season)
- React to current events
- Jump on related viral content
2. Add creativity:
- Use photo editing apps
- Add effects or filters
- Create collages
- Make video montages
- Use trending audio
3. Make it personal:
- Include inside jokes
- Reference shared experiences
- Use photos from your life
- Create original content
4. Engage with responses:
- Reply to comments
- Share reactions
- Create follow-up content
- Build a series
Different Use Cases
To flirt with someone:
- Choose slightly suggestive content
- Send privately via DM
- Use romantic or cute images
- Keep it playful not desperate
- Read their response before continuing
To make friends laugh:
- Go for maximum absurdity
- Use inside jokes
- Tag them in comments
- Choose ironic images
- Embrace the cringe
To express genuine relationship goals:
- Use beautiful, aspirational photos
- Be sincere in caption
- Share what you value
- Inspire others
- Create Pinterest-worthy content
To call out a flaky friend:
- Use friendship-themed images
- Add humor to the callout
- Keep it lighthearted
- Tag them publicly
- Make it relatable to others
Common Mistakes to Avoid
Don’t:
- ❌ Use someone’s photo without permission
- ❌ Be creepy or make people uncomfortable
- ❌ Post explicit content on public platforms
- ❌ Overuse the meme (it gets old)
- ❌ Miss the ironic tone when appropriate
- ❌ Take yourself too seriously
- ❌ Ignore platform content guidelines
Do:
- ✅ Match the tone to your audience
- ✅ Credit original sources when possible
- ✅ Keep it appropriate for the platform
- ✅ Use good quality images
- ✅ Be creative and original
- ✅ Read the room before posting
- ✅ Have fun with it
Popular Examples You Need to See
While we can’t show you the actual images (copyright reasons), here are descriptions of the most iconic “This Could Be Us” memes that have defined this trend over the years.
The Legendary Classics
1. Prince and Apollonia Motorcycle Scene The image that inspired Prince himself to write a song. Shows the legendary musician on a motorcycle with actress Apollonia Kotero from Purple Rain. The purple aesthetic and 1980s vibe made it perfect for the meme format. This became the most famous single use of the phrase.
2. The Awkward Prom Couple One of the earliest viral examples featured a high school prom photo from the 1990s with questionable fashion choices, awkward poses, and uncomfortable expressions. The cringe factor made it perfect for the ironic version of the meme.
3. Lorde and Her Boyfriend A paparazzi photo of singer Lorde looking uncomfortable while out with her boyfriend went viral. The awkwardness contrasted with typical celebrity couple goals, creating perfect irony.
4. The Ankle Monitor Couple One person showing affection to their partner who’s wearing an ankle monitor became a darkly humorous example of “ride or die” relationships. This one pushed boundaries while staying funny.
5. Matching Pigtail Hair Pull A bizarre photo of a guy holding a girl by her matching pigtails became an early favorite. The weird pose and strange dynamic made it ideal for the meme.
Cartoon and Animated Pairs
Shrek and Fiona The ogre couple from DreamWorks represents true love beyond appearances. Their unconventional relationship made them perfect for both sincere and ironic versions.
Wall-E and Eve The robot romance from Pixar’s film represents pure, innocent love. Often used sincerely for relationship goals.
Tom and Jerry The cat and mouse duo represent a love-hate relationship. Used ironically to show dysfunctional but inseparable pairs.
SpongeBob and Patrick Best friendship goals. Shows that the meme works beyond romantic relationships.
Animal Kingdom Examples
Two Dogs Cuddling Puppies snuggling together represent pure, unconditional love. Used for genuine affection expressions.
Cat Grooming Another Cat Felines showing rare affection to each other became a metaphor for those occasional moments of care in otherwise independent relationships.
Penguins Side by Side Penguins mate for life, making them ideal for sincere relationship goals content.
Raccoon Couple in Trash Two trash pandas eating garbage together represented finding someone who loves you at your worst—used both ironically and genuinely.
Food Pairings
Peanut Butter and Jelly The classic combination representing perfect compatibility. Simple but effective.
Bacon and Eggs Breakfast staples that belong together, representing traditional partnership roles.
Milk and Cookies Sweet comfort representing nurturing relationships.
Pizza and Ranch Controversial combination showing that love isn’t always conventional.
Gaming and Pop Culture
Mario and Princess Peach Classic video game couple showing the hero-rescues-princess dynamic.
Link and Zelda Another gaming couple representing destiny and eternal connection.
Power Rangers (Pink and Red) The 2020 viral wrong-number text version featuring Power Rangers became its own phenomenon.
Batman and Catwoman The complicated relationship between hero and anti-hero representing attraction to “bad boys/girls.”
Absurd and Random
Salt and Pepper Shakers Inanimate objects that always appear together, representing inseparability.
Ketchup and Mustard Condiment duo representing complementary personalities.
Socks Paired Together Finding your perfect match (and not losing them).
Phone and Charger Modern dependency relationship representing neediness.
Modern TikTok Variations
Couples Doing TikTok Dances Coordinated movement representing harmony and partnership.
Matching Outfit Transitions Before and after content showing relationship progression.
Pet Owners with Their Animals The wholesome content showing unconditional love.
Gaming Partners Two people playing together representing quality time and shared interests.
The Cultural Impact of “This Could Be Us”
The “This Could Be Us” meme isn’t just funny internet content—it’s actually changed how we communicate about relationships online.
Changed Online Relationship Expression
Before this meme:
- People posted couple photos with simple captions
- Relationship status updates were straightforward
- Less humor in romantic content
- More serious tone overall
After this meme:
- Ironic relationship posting became acceptable
- Self-deprecating humor about being single normalized
- Playful blame-shifting entered relationship discourse
- Mixed sincere and ironic content became standard
Influenced Dating Culture
The meme has impacted how people date:
Dating Apps:
- People use the phrase in bios
- Reference it in conversations
- Share memes as icebreakers
- Create profiles based on meme aesthetics
Dating Behavior:
- More playful flirtation techniques
- Acceptance of meme-based communication
- Using humor to express interest
- Less pressure in romantic expression
Relationship Expectations:
- Couples create their own “This Could Be Us” moments
- Social media relationship goals became standard
- Performative relationship content increased
- Balancing authenticity with aesthetics
Created New Romantic Language
The phrase introduced new ways to talk about relationships:
New expressions it popularized:
- “But you playing” as relationship criticism
- “Could be us” as shorthand for compatibility
- Using memes for serious relationship talks
- Blaming with humor instead of anger
Emotional vocabulary expansion:
- Expressing longing through humor
- Calling out relationship issues playfully
- Showing vulnerability ironically
- Communicating desires indirectly
Bridged Humor and Sincerity
One of the meme’s greatest impacts is showing that you can be both:
Simultaneously:
- Funny and genuine
- Ironic and sincere
- Self-deprecating and hopeful
- Critical and loving
This duality changed internet communication patterns, making it acceptable to have complex emotional expression through simple meme formats.
Inspired Artistic Expression
Beyond just memes, it inspired:
Music:
- Two major songs (Prince and Rae Sremmurd)
- Countless cover versions
- Referenced in other lyrics
- Used in music videos
Visual Art:
- Fan art of couples
- Photography series
- Digital art projects
- Instagram aesthetic movements
Writing:
- Blog posts analyzing relationships
- Think pieces on modern romance
- Poetry using the phrase
- Short stories inspired by the concept
Video Content:
- YouTube compilations
- TikTok trends
- Documentary mentions
- Comedy sketches
Showed Memes Can Inspire Professional Art
The fact that Prince—a legendary artist—was inspired by an internet meme to create a song proved that:
- Internet culture matters to mainstream artists
- Memes are legitimate cultural expressions
- Generations can communicate through digital content
- Online trends influence offline creativity
Still Evolving After 12+ Years
Most viral trends disappear within months, but “This Could Be Us” has:
- Survived multiple platform migrations
- Adapted to new technologies
- Remained relevant across generations
- Continued spawning variations
- Maintained cultural significance
This longevity proves:
- Universal themes resonate
- Simple formats work best
- Flexibility ensures survival
- Human connection never goes out of style
Impact on Social Media Marketing
Brands learned from this meme’s success:
Marketing lessons:
- Authenticity matters more than polish
- Humor sells products
- Relatability drives engagement
- User-generated content is powerful
- Trends can be commercialized (carefully)
How brands use it:
- Product pairing posts
- Customer relationship building
- Humanizing corporate accounts
- Creating shareable content
- Joining conversations naturally
Related Memes You Might Like
If you enjoy the “This Could Be Us” meme, you’ll probably love these similar relationship memes and dating trends:
Couple Goals / Relationship Goals
The broader category that “This Could Be Us” belongs to. These memes show aspirational relationships, whether sincere or ironic.
Similar vibe because:
- Expresses relationship desires
- Can be funny or genuine
- Highly shareable format
- Works across platforms
Common phrases:
- “#CoupleGoals”
- “#RelationshipGoals”
- “Find someone who…”
- “The way he/she…”
When Bae…
A meme format describing relatable relationship moments, often with accompanying images or videos.
Example captions:
- “When bae finally texts back”
- “When bae says they’re on the way”
- “When bae remembers your favorite food”
Why it’s similar:
- Focuses on relationship dynamics
- Uses humor and relatability
- Expresses longing and appreciation
- Easy to create and share
Tag Your Bae
An Instagram trend where people post relationship content and encourage followers to tag their significant others.
Format:
- Cute or funny relationship post
- Caption ends with “Tag your bae”
- Comments fill with couple tags
- Creates engagement
Connection to “This Could Be Us”:
- Interactive relationship content
- Encourages couples to participate
- Spreads through tagging
- Celebrates relationships publicly
Squad Goals
The friendship version of couple goals, showing group dynamics and friend activities.
Why you’ll like it:
- Same format as “This Could Be Us”
- Works for friend groups
- Equally versatile
- Can be sincere or ironic
Popular uses:
- Friend vacation photos
- Group coordinated outfits
- Friendship milestones
- Funny group moments
Haters Gonna Hate
While not specifically about relationships, this meme shares the attitude of “This Could Be Us” by confidently expressing yourself despite criticism.
Similarity:
- Confident self-expression
- Dismissive of negativity
- Humorous approach
- Widely adaptable format
Like a Boss
Another meme about doing things confidently, often used to describe relationship moments or dating behaviors.
Why it fits:
- Confident attitude
- Humor through exaggeration
- Flexible application
- Long-lasting trend
Netflix and Chill
A euphemism for casual dating/hookups that became its own meme culture phenomenon.
Related themes:
- Modern dating practices
- Internet dating language
- Humorous approach to romance
- Cultural shift in relationship norms
Sliding into DMs
The practice of initiating contact through direct messages, often referenced in memes about modern dating.
Similar to “This Could Be Us” because:
- About initiating relationships
- Uses humor to discuss dating
- Reflects modern communication
- Can be sincere or ironic
Frequently Asked Questions
Is “This Could Be Us” meme dead?
Absolutely not! The “This Could Be Us” meme is still very much alive in 2026. While it peaked in 2014, it has experienced multiple revivals and continues trending on platforms like TikTok, Instagram, and Twitter. The meme has proven remarkably durable because of its versatility and universal themes.
Current status:
- Still regularly trending on TikTok
- Appears daily on Instagram
- Referenced in contemporary music
- Used by new generations
- Continues evolving with new variations
What does “but you playing” mean?
The phrase “but you playing” (or “but you playin'”) means “but you’re not being serious” or “but you’re messing around.” It’s a playful way to blame someone for why a desired relationship or scenario hasn’t happened.
Full interpretation:
- “This could be us” = This could be our relationship
- “But you playing” = But you’re not taking it seriously / you’re playing games / you’re not committing
Emotional context: The phrase expresses frustration, longing, or humor about someone not reciprocating interest or commitment. It shifts “blame” to the other person while keeping the tone light and humorous.
Can I use this meme for friends?
Yes! The “This Could Be Us” meme works perfectly for platonic relationships and friendships. Many people use it to express squad goals or friendship goals.
Friendship applications:
- Best friend activities
- Friend group photos
- Work friends relationships
- Childhood friends
- Pet companions
- Study partners
- Gaming buddies
Why it works for friendships: The core concept of “this could be our relationship but you’re not making it happen” applies to friendships just as well as romantic relationships. You can call out flaky friends, celebrate close bonds, or joke about friendship dynamics.
Where did the freaky version come from?
The NSFW or “freaky” variations of the “This Could Be Us” meme appeared almost immediately when the trend started in early 2014. They weren’t a later development—people began using the meme format for flirtation and sexual content from the beginning.
Timeline:
- January 2014: Original meme goes viral
- February 2014: Daily Dot reports NSFW versions already trending
- 2014-present: Freaky variations continue alongside regular content
Why it emerged:
- The phrase works perfectly for suggestive content
- People wanted to flirt using the trendy format
- Social media allowed private sharing
- The structure fits intimate relationship goals
Where it lives:
- Private Instagram stories
- Direct messages between romantic partners
- Adult-oriented Twitter/X accounts
- Age-restricted TikTok content
- Reddit relationship subreddits
Is there a song about this meme?
Yes, there are actually two major songs inspired by the “This Could Be Us” meme!
1. Rae Sremmurd – “This Could Be Us” (2015)
- Released May 12, 2015
- Part of their SremmLife album
- Music video has 39+ million views
- Directly named after the meme
- Peaked at #47 on Billboard Hot 100
2. Prince – “This Could Be Us” / “This Could B Us” (2014)
- Announced June 2014
- Inspired by a meme featuring himself and Apollonia
- Part of his solo album
- Proves legendary artists pay attention to internet culture
Other musical references:
- Countless cover versions on YouTube
- Referenced in other rap verses
- Used in TikTok audio
- Sampled in various tracks
- Remixed by DJs
How do I make my own “This Could Be Us” meme?
Creating your own is simple:
Steps:
- Find an image of two things together (people, animals, objects, characters)
- Add text saying “This could be us” or the full “This could be us but you playing”
- Choose your platform (Instagram, TikTok, Twitter, etc.)
- Post or send to your intended audience
Tools you can use:
- Meme generator websites (Imgflip, Kapwing)
- Photo editing apps (Canva, PicsArt)
- Instagram Story tools
- TikTok text features
- Phone’s built-in photo editor
Pro tips:
- Match the image to your intent (funny, sincere, freaky)
- Consider your audience before posting
- Use high-quality images
- Add relevant hashtags
- Time it well for maximum engagement
Why has this meme lasted so long?
The “This Could Be Us” meme has survived over 12 years because of several key factors:
1. Universal theme: Everyone relates to relationship desires and longing
2. Incredible versatility: Works for any type of relationship, any level of seriousness, any platform
3. Easy to create: Requires minimal effort—just an image and text
4. Emotional complexity: Can be funny, sincere, ironic, or all at once
5. Platform adaptability: Successfully migrated from Facebook to Twitter to Instagram to TikTok
6. Constant evolution: New variations keep appearing (wrong number texts, video versions, etc.)
7. Cultural impact: Music, art, and mainstream media referenced it
8. Multi-generational appeal: Works for Gen X, Millennials, Gen Z, and Gen Alpha
Is it okay to use this meme to flirt?
Yes! Using the “This Could Be Us” meme to flirt is actually one of its primary purposes, especially the freaky variations.
Flirting dos: ✅ Send privately via DM ✅ Choose suggestive but appropriate images ✅ Read their response before continuing ✅ Keep it playful and light ✅ Respect boundaries if they don’t respond positively
Flirting don’ts: ❌ Post publicly if it’s too personal ❌ Send explicit content uninvited ❌ Keep sending if they’re not interested ❌ Be creepy or make them uncomfortable ❌ Misread the situation
Why it works for flirting:
- Uses humor to break the ice
- Shows you’re up on internet culture
- Less pressure than direct confession
- Easy to laugh off if rejected
- Gives them an easy way to reciprocate
What makes a good “This Could Be Us” meme?
A great “This Could Be Us” meme has these elements:
For funny/ironic versions:
- Maximum awkwardness or absurdity
- Clear visual contrast to actual goals
- Relatable cringe factor
- Unexpected pairings
- Good image quality
For sincere versions:
- Genuinely beautiful or aspirational
- High-quality photography
- Relatable relationship goals
- Emotional authenticity
- Aesthetic appeal
For freaky versions:
- Suggestive but not explicit
- Respects platform guidelines
- Leaves room for imagination
- Shows chemistry between subjects
- Appropriate for intended audience
Universal qualities:
- Clear concept
- Good composition
- Readable text
- Proper timing
- Matches your intent
Can brands use this meme?
Yes, and many do! Brands have successfully used the “This Could Be Us” meme for marketing, but there are rules:
Successful brand usage:
- Product pairings (fries and ketchup, phone and case)
- Service combinations (streaming and snacks)
- Feature highlights (app features that work together)
- Customer relationship building
- Humorous, not sales-y approach
Examples:
- Fast food chains pairing menu items
- Streaming services combining shows
- Tech companies showing device compatibility
- Airlines promoting destination pairs
Why it works:
- Relatable and shareable
- Shows brand personality
- Creates engagement
- Humanizes corporate accounts
- Taps into existing trend
How to do it right:
- Stay authentic to brand voice
- Don’t force it
- Understand the meme properly
- Keep it light and fun
- Don’t overuse it
Conclusion
After more than a decade, the “This Could Be Us” meme continues to be one of the internet’s most beloved and versatile relationship memes. From its humble beginnings on Facebook and Twitter in 2014 to its current status as a multi-platform phenomenon in 2026, this simple phrase has proven that the best memes are those that tap into universal human experiences.
What Makes It Special
The genius of the “This Could Be Us” meme lies in its simplicity and emotional complexity. It can express:
- Genuine longing for romantic connection
- Ironic humor about terrible relationships
- Freaky flirtation between interested parties
- Platonic love for friends and companions
- Absurd comedy through random pairings
This versatility ensures it never gets old. Each generation reinvents it, each platform adapts it, and each person makes it their own.
From Memes to Cultural Impact
Few internet memes can claim to have inspired actual music by legendary artists like Prince and charting hip-hop tracks by Rae Sremmurd. Even fewer remain culturally relevant after more than ten years. The “This Could Be Us” meme has achieved both, proving that internet culture isn’t just throwaway entertainment—it’s a legitimate form of creative expression that influences mainstream art and shapes how we communicate.
The Evolution Continues
As we move forward, the meme continues evolving:
- TikTok brings video interpretations
- Instagram Reels create new visual styles
- AI art generates fictional couple goals
- Brand marketing commercializes the format
- New platforms will bring fresh variations
But regardless of how it changes, the core remains the same: the human desire for connection, expressed with humor and hope.
Create Your Own
Now that you understand the history, variations, and cultural significance of the “This Could Be Us” meme, why not create your own? Whether you’re:
- Flirting with someone you like
- Making friends laugh with absurd pairings
- Expressing genuine relationship goals
- Calling out a flaky friend
- Just having fun with internet culture
The “This Could Be Us” meme gives you a perfect format to express yourself. Find an image that speaks to you, add that iconic phrase, and join the millions of people who’ve used this simple meme to share their relationship dreams, friendship goals, and sense of humor.
After all, “This Could Be Us” isn’t just a meme—it’s a way of saying “I see potential in us” with a smile. And that sentiment never goes out of style.
