Zach and Zoe Honey net worth is one of the most talked-about topics among Shark Tank fans and natural food lovers alike. This small family-run honey brand from New Jersey has turned a parent’s love for their sick child into a multi-million dollar artisan honey business. From a backyard beehive to Oprah’s Favorite Things list — the story of Zach & Zoe Sweet Bee Farm is nothing short of inspiring.
In this blog, we cover everything you want to know — who the founders are, what happened on Shark Tank, how the brand grew after the show, and what their net worth looks like in 2026. We also fill in all the content gaps that other websites miss, so you leave with a full picture.
What Is Zach and Zoe Honey?
Zach and Zoe Honey, officially known as Zach & Zoe Sweet Bee Farm, is a family-owned artisan honey company based in Hunterdon County, New Jersey. The farm sits on five-and-a-half acres and houses around three million bees. Food Republic
The brand is best known for its raw, unfiltered honey blended with superfruits and superfoods. Instead of plain store-bought honey, this brand offers unique flavors like blueberry, lemon, lavender, cranberry, beetroot, ginger root, matcha, and raspberry. Each jar is hand-packed and made with care.
What makes this honey different from regular grocery store honey? Regular honey is often pasteurized, which means it is heated at high temperatures. This kills off a lot of the natural enzymes, pollen, and health benefits. Zach & Zoe honey is raw and unfiltered, so it keeps all of its natural properties intact. The pollen stays inside, which is important because that pollen is what helps people build immunity to seasonal allergies.
The brand is also deeply rooted in the idea of natural healing and wellness. It blends traditional Western medicine with homeopathic remedies, and that message has connected strongly with health-conscious consumers across America.
Here is a quick snapshot of the brand:
| Detail | Information |
|---|---|
| Brand Name | Zach & Zoe Sweet Bee Farm |
| Founded | 2015 |
| Founders | Kam and Summer Johnson |
| Location | Hunterdon County, New Jersey |
| Product Type | Raw honey, superfruit-infused honey, bee pollen, beeswax candles |
| Shark Tank Season | Season 13, Episode 10 |
| Website | zachandzoe.co |
Who Are the Founders of Zach and Zoe Honey?
The founders of Zach & Zoe Sweet Bee Farm are Kam and Summer Johnson, a husband-and-wife team from New Jersey. The business is named after their children — Zach and Zoe.
When Kam and Summer Johnson’s youngest son Zachary struggled with seasonal allergies and asthma after moving to rural Hunterdon County, New Jersey, Summer researched homeopathic remedies and found promising results using raw honey immunotherapy.
Raw honey works in a way that is similar to allergy shots. When someone eats local raw honey, they are slowly exposed to small amounts of local pollen. Over time, the immune system learns not to react to that pollen. Since it’s raw and unfiltered, it contains pollen and his immune system gradually improved and his allergies were mitigated. Shark Tank Blog
The family did not start out as business owners. They were just parents trying to help their sick child. In 2015, after Zach showed a positive response to the therapy and the family realized they were spending their free time learning about beekeeping from local experts, the Johnsons decided to take the leap and begin a family business. Food Republic
In 2016, they started selling the honey in Stockton Market, a farmer’s market in Hunterdon County, NJ. In 2018, they opened stands up at two additional farmer’s markets. Shark Tank Blog
In 2021, the Johnson family also became Chase Bank Brand Ambassadors, which gave them even more national visibility. The entire family — Kam, Summer, Zach, and Zoe — have all been active participants in the business from the very beginning.
The Johnson Family at a Glance
| Family Member | Role |
|---|---|
| Kam Johnson | Co-founder, Operations |
| Summer Johnson | Co-founder, Product Development |
| Zach Johnson | Namesake, active participant |
| Zoe Johnson | Namesake, active participant |
Zach and Zoe Honey Products and Prices
One of the biggest reasons this brand stands out is its wide and creative range of honey flavors. These are not just sweet spreads — they are wellness products with real health benefits.
Twenty flavors of unfiltered, raw honey retail on the company’s website, where consumers can learn more about its medicinal properties. Food Republic
Here is a breakdown of their main products and pricing:
| Product | Price Range | Key Ingredients |
|---|---|---|
| Wildflower Honey | $20 | Pure wildflower |
| Blueberry Honey | $20 | Wildflower + blueberries |
| Lavender Honey | $20 | Wildflower + lavender |
| Lemon Honey | $22 | Wildflower + lemon |
| Raspberry Honey | $24 | Wildflower + raspberry |
| Beetroot Honey | $22 | Wildflower + beetroot |
| Ginger Root Honey | $22 | Wildflower + ginger |
| Matcha Honey | $22 | Wildflower + matcha |
| Cranberry Honey | $20 | Wildflower + cranberry |
| Creamed Wildflower Honey | $22 | Creamed raw honey |
| Bee Pollen | Varies | Pure local bee pollen |
| Honeycomb | Varies | Raw honeycomb |
| Beeswax Candles | Varies | 100% beeswax |
| Gift Sets | Varies | Assorted honey products |
Unique ingredients such as ginger root and beetroot amplify the health benefits, making their honey not just a sweet treat but a wellness powerhouse. RichLifeGrow
Their creamed honey in particular has been a fan favorite. One customer review on their website said it completely ruined regular grocery store honey for them — that is how good it is.
Some flavors like blueberry are seasonal, so they sell out fast. If you are interested in a specific flavor, it is best to order early.
Zach and Zoe Honey Before Shark Tank
Before appearing on Shark Tank, the Johnsons had already built an impressive little business from scratch — with zero advertising budget and pure word-of-mouth.
Here is a look at their year-by-year sales growth before the show:
| Year | Annual Sales |
|---|---|
| 2018 | $62,000 |
| 2019 | $135,000 |
| 2020 | $401,000 |
| 2021 (mid-year) | ~$880,000 |
Their big break came in 2020 when Oprah declared the honey one of her favorite things. Shark Tank Blog Being on Oprah’s Favorite Things list in 2020 was a massive turning point. It took a small farmers market business and put it in front of millions of people overnight.
Before the show, their products had already landed in major retailers like Macy’s and Bloomingdale’s, with $888,000 in sales in the filming year alone. Remarkably, 70% of their business came through direct consumer sales with zero advertising budget. Shark Tank Net Worth
That last point deserves repeating: 70% of their sales came from people finding them organically — no paid ads. That is the mark of a product people genuinely love and talk about.
The family has 50 of their own hives and sources 80% of their honey from other local beekeepers. Shark Tank Blog This smart sourcing model allowed them to scale without needing to own thousands of hives themselves.
Zach and Zoe Honey on Shark Tank
Shark Tank Season 13, Episode 10 — that is when the Johnson family walked into the tank and changed their lives.
The Johnson family sought $150,000 for 10% equity when they joined Shark Tank. They gave a moving account of how Zach’s allergies led them to take up beekeeping, which eventually became Zach & Zoe Sweet Bee Farm. Shark Tank Insights
The pitch was emotional, well-prepared, and the product was genuinely delicious. The Sharks all tasted the honey samples and loved the flavor. But not all of them were willing to invest.
Here is what each Shark decided:
| Shark | Decision | Reason |
|---|---|---|
| Mark Cuban | Out | Worried about scaling; concerned about Target partnership size |
| Lori Greiner | Out | Personally does not like honey |
| Daniel Lubetzky | Out | Felt it was too family-focused, no room for outside investor |
| Kevin O’Leary | Offered $150,000 for 0% equity + $1 per jar royalty (reducing to $0.25 in perpetuity) | Compared it to Wicked Good Cupcakes deal |
| Barbara Corcoran | Offered $200,000 for 15% equity | Loved the family story and the mission |
They made a deal with Barbara for $200,000 in exchange for 15% equity. Shark Tank Insights
The Johnsons turned down Kevin O’Leary’s royalty deal and chose Barbara instead because they preferred a clean equity deal with no ongoing royalty payments eating into their margins.
However — and this is important — the deal with Barbara never officially closed. As of March 2023, the deal with Barbara did not close. Shark Tank Blog This happens often on Shark Tank. The deals on camera are just handshake agreements. The real contracts are negotiated after filming, and sometimes both sides walk away.
The good news is the Johnsons did not need the deal to succeed. The national TV exposure was worth far more than any investment.
Zach and Zoe Honey After Shark Tank
After Shark Tank aired, everything accelerated. The brand went from a well-known regional product to a nationally recognized honey brand.
Key milestones after the show:
- The company is still in business, selling its products online and in more than 100 retail locations nationwide. Shark Tank Recap
- A major milestone came in 2023 when their products earned a coveted spot on Oprah’s Favorite Things list — a second time — which significantly boosted their visibility. Shark Tank Net Worth
- Zach & Zoë Sweet Bee Farm was featured in publications like BuzzFeed, Black Enterprise, and Magnolia. Food Republic
- They’ve been featured on Food Network, Family Circle magazine, Good Housekeeping, Woman’s Day, Women’s Health, and BuzzFeed. Shark Tank Recap
- They also started making beeswax candles and wholesaling to New York City restaurants. Shark Tank Blog
- Zach & Zoë Sweet Bee Farm can also be found internationally at Godshot Studio in Glasgow, United Kingdom. Food Republic
Their retail footprint expanded to include Target, Amazon, Macy’s, and Bloomingdale’s. For a small family farm, reaching all of these major retail channels is an extraordinary achievement.
Sales growth after the show has been steady. As of July 2024, the company is bringing in around $1 million in annual revenue. Shark Tank Blog
Sales Growth Timeline
| Period | Revenue / Status |
|---|---|
| 2018 | $62,000 |
| 2019 | $135,000 |
| 2020 | $401,000 |
| 2021 (filming year) | ~$888,000 |
| 2022–2023 | Over 100 retail locations |
| 2023 | Oprah’s Favorite Things (2nd time) |
| 2024 | ~$1 million annual revenue |
| 2026 (estimated) | $1.5M–$2M (growing) |
Zach and Zoe Honey Net Worth 2026
This is the question everyone wants answered. So let’s break it down clearly and honestly.
The Zach and Zoe Honey net worth in 2026 is estimated to be between $1.5 million and $8 million, depending on the source and the method used to calculate it.
Here is how different estimates break down:
| Source / Method | Estimated Net Worth |
|---|---|
| Original Shark Tank valuation (2021) | $1.5 million |
| Post-deal valuation (after Barbara’s offer) | ~$1.33 million |
| Based on 10% annual growth since 2021 | ~$1.77 million (2025 estimate) |
| Aggressive growth estimate (brand value included) | ~$8 million |
| Revenue-based estimate (1M revenue x multiplier) | $2M–$4M |
With an estimated 10% yearly growth rate, the current net worth of Zach & Zoe Sweet Bee Farm in 2025 is about $1.77 million. Shark Tank Insights
However, some analysts place the brand value much higher. As per a rough estimate, the current net worth of Zach & Zoe Sweet Bee Farm is around $8 million. Shark Tank Net Worth
The truth likely sits somewhere in the middle. Here is why:
- The brand earns around $1 million per year in revenue
- They have strong retail partnerships and media credibility
- They have no major paid advertising costs
- Their profit margins were reported at around 23% during the Shark Tank pitch
- Brand equity from Oprah mentions and national media coverage adds significant value
For a small family business with 2 to 10 employees, a net worth in the range of $2 million to $4 million in 2026 is a very realistic and conservative estimate. The higher estimates of $8 million factor in brand value, goodwill, and growth trajectory.
What Contributes to Their Net Worth?
| Value Driver | Contribution |
|---|---|
| Annual revenue (~$1M) | Core income base |
| Retail partnerships (100+ stores) | Brand visibility and wholesale revenue |
| E-commerce (Amazon, website) | Direct-to-consumer profit |
| Media coverage (Oprah, Good Housekeeping, etc.) | Brand equity boost |
| Beeswax candles and gift sets | Additional revenue streams |
| NYC restaurant wholesale | B2B income stream |
| Zero advertising budget | Better profit margins |
Is Zach and Zoe Honey Still in Business?
Yes — absolutely. Zach & Zoe Sweet Bee Farm is very much still in business as of 2026 and appears to be thriving.
Yes, their Sweet Bee Farm is still in business, selling honey and related products online and in retail stores, while continuing to focus on sustainability and bee health. RichLifeGrow
Despite the Barbara Corcoran deal falling through after filming, the brand never slowed down. In fact, many Shark Tank companies that do not close their deals still benefit enormously from the national exposure.
Here is what the brand is actively doing right now:
Still active channels:
- Selling on Amazon (primary online channel as of recent update from their own website)
- In over 100 retail stores nationwide
- Wholesaling to New York City restaurants
- Selling at farmer’s markets in New Jersey
- Reaching international customers in the UK
One important note: their official website now directs customers only to Amazon Zachandzoe, which suggests they have streamlined their e-commerce operations for efficiency and reach.
The brand has also continued to grow its mission around bee conservation and environmental stewardship. They engage with locals through workshops and farm tours, fostering a deeper appreciation for beekeeping and its impact on the environment. RichLifeGrow
Where to Buy Zach and Zoe Honey?
If you want to get your hands on a jar of this premium raw honey, here are all the places you can buy it:
| Platform | Availability |
|---|---|
| Amazon | ✅ Primary online store (recommended) |
| Official Website (zachandzoe.co) | ⚠️ Currently redirects to Amazon |
| Target | ✅ Selected locations + Target Accelerator Program |
| Macy’s | ✅ Selected locations |
| Bloomingdale’s | ✅ Selected locations |
| 100+ independent retail stores | ✅ Nationwide USA |
| Godshot Studio, Glasgow, UK | ✅ International |
| Farmer’s Markets in NJ | ✅ Seasonal/local |
Price range: Most jars sell for $20 to $24, depending on the flavor. Lemon honey is around $22 and raspberry honey is around $24. Plain wildflower honey starts at $20.
Pro Tip: If you are buying from Amazon, make sure you are buying from the official Zach & Zoe seller account to ensure you are getting a genuine product.
FAQs About Zach and Zoe Honey
What is the net worth of Zach and Zoe Honey in 2026?
The estimated net worth of Zach & Zoe Sweet Bee Farm in 2026 ranges from $1.5 million to $8 million, depending on how brand value and revenue multipliers are calculated. A conservative and realistic estimate based on current revenue puts it around $2 million to $4 million.
Did Zach and Zoe Honey close the deal with Barbara Corcoran?
No. Although fans watched the parties shake hands, the deal fell through after the show aired. Neither Zach & Zoë Sweet Bee Farm nor Barbara Corcoran’s website mentions the partnership or confirms the agreement was finalized. Food Republic The brand moved forward successfully on its own.
How much did Zach and Zoe ask for on Shark Tank?
The Johnsons brought their sweet creation to Shark Tank Season 13, seeking $150,000 for 10% of their company. Shark Tank Net Worth They ultimately agreed to Barbara Corcoran’s counter-offer of $200,000 for 15% equity during filming, though that deal did not close afterward.
Is Zach and Zoe Honey a Black-owned business?
Yes. Zach & Zoe Sweet Bee Farm is a Black-owned family business. The brand has been featured in publications focused on Black-owned businesses, particularly during the pandemic when they were disproportionately hit. Food Republic The brand is widely celebrated as a proud example of Black entrepreneurship in the food and wellness industry.
What are the health benefits of Zach and Zoe raw honey?
Raw, unfiltered honey like Zach & Zoe’s contains natural enzymes, antioxidants, and pollen that are destroyed in processed honey. Key health benefits include: natural allergy relief through local pollen exposure, antibacterial properties, antioxidant support, and gut health benefits. The added superfruits and superfoods — like ginger for digestion, beetroot for energy, and blueberries for antioxidants — make each jar a functional wellness product, not just a sweetener.
Conclusion
The story of Zach & Zoe Sweet Bee Farm is one of the most heartwarming and genuinely inspiring success stories to come out of Shark Tank. What started as a desperate search for a natural remedy for a little boy’s allergies became a thriving, nationally recognized honey brand with over 100 retail locations, a loyal online customer base, and a place on Oprah’s Favorite Things list — twice.
The Zach and Zoe Honey net worth in 2026 is estimated between $2 million and $8 million, reflecting years of steady organic growth, smart product development, zero advertising spend, and the authentic family story that keeps customers coming back again and again.
Even without the Barbara Corcoran deal closing, Kam and Summer Johnson proved that you do not need a Shark to build something sweet. You just need passion, a great product, and a reason that runs deeper than profit.
Whether you are a Shark Tank fan, a natural honey lover, or someone looking for a healthier alternative to processed sweeteners — Zach & Zoe Sweet Bee Farm is a brand well worth knowing about. Go grab a jar. Your immune system might just thank you.
